Digital World – Global Digital Marketing News: Thursday 7 January 2016
A Happy New Year and a big welcome back to Digital World, your regular update on digital marketing news from around the world. This week’s edition includes news that a Brazilian judge succeeded in...
View ArticleDigital World – Global Digital Marketing News: Thursday 14 January 2016
In this week’s roundup of interesting Digital marketing news from around the world, we visit some often overlooked markets alongside the usual powerhouses of the digital economy. The Next Web’s profile...
View ArticleDigital World – Global Digital Marketing News: Thursday 28 January 2016
In this week’s update for internationally-focussed digital marketers – Google plans the launch of a big, locally-tweaked service in China whereas Marks & Spencer still have a few tweaks to make...
View ArticleDigital World – Global Digital Marketing News: Thursday 11 February 2016
This week’s edition of Digital World leads with stories about advertising across platforms and markets: in China, we hear the case for WeChat and its in-app brand pages; in Russia, consumers want the...
View ArticleDigital World – Global Digital Marketing News: Thursday 03 March 2016
Security and privacy mix in the international marketing melting pot this week, as India’s web security is questioned following high profile hacks, while the extent to which encrypted data should stay...
View ArticleDigital World – Global Digital Marketing News: Thursday 10 March 2016
Welcome once more to Digital World, Oban’s weekly update series in which we take a look at some of the most interesting news stories from popular and more obscure markets. This week: Google works out a...
View ArticleDigital World – Global Digital Marketing News: Thursday 17 March 2016
In this week’s roundup of international digital marketing news, a trio of stories involving companies in China. Why Apple Pay will struggle to find a foothold in the advanced Chinese mobile payment...
View ArticleDigital World – Global Digital Marketing News: Thursday 2 June 2016
Your regular update of international digital marketing news covers some familiar and less familiar topics. Chinese counterfeiting may not be a new story, but an empty package controversy presents a new...
View ArticleRussia: Yandex’s latest update delivers improved content for long tail searches
Yandex, currently handles over 100 million long tail searches every day. As long tail search increases, especially with the growth in voice search, Yandex this week launched an update to its algorithm...
View ArticleRussia: B2C commerce to increase by 13% in 2017. A market worth exploring?
Projections for the e-commerce market in BRIC (Brazil, Russia, India and China) are extremely optimistic for 2017 and beyond. All four countries are expected to experience a small surge in e-commerce...
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